We build software around your business, not the other way around.

Custom software, built around how your organization actually works.

Fig. 01 — How a system is built Your boundary
Source
Your data & workflow
Inside your boundary
Custom software + your data
Output
Work that fits your process
Your software and data stay inside the boundary. The model is chosen for the job.

Most AI tools promise transformation and underdeliver on real work.

Not because the models are weak. Because they're built for everyone, so they fit no one — bolted onto data that was never organized for the job. Custom software starts from your actual workflow and the information you already have. That's the harder path. It's the one that survives contact with business reality.

The model is the easy part. The hard part is everything around it — the process it runs inside, the information it draws on, the way your team actually works. Most tools skip that and bolt a model onto what you already have. We do the harder work: rebuilding the process so the software has something solid to stand on.

What we build

[ 01 ]

Internal tools & dashboards

Custom software that runs on your real process, not a generic template you have to bend your work around.

[ 02 ]

AI assistants on your own knowledge

Trained and grounded on your documents and procedures, so answers come from your organization — not the open internet.

[ 03 ]

Workflow & document analysis

Systems that read, sort, and route the paperwork that currently eats hours of senior time.

[ 04 ]

Legislation & policy intelligence

California legislation and policy tracked, structured, and made searchable for the firms whose work depends on it.

The right model for the constraint.

One model rarely fits everything.

We aren't tied to one provider. When privacy, cost, or compliance lead the decision, we run the model inside an environment you control. When the work needs the most capable model available and the data allows it, we use that. Often the right answer is a blend of both. We pick for the job in front of us, not for a vendor.

RUNS IN YOUR ENVIRONMENT

Hosted where you control it. Your data stays inside your boundary, costs stay predictable, and you don't depend on another company's terms. The right call when compliance or privacy lead.

MOST CAPABLE MODELS

The strongest models available, used where the work demands them and the data permits it.

A BLEND OF BOTH

Power where it earns its place, control where it counts. One system, drawing on each for what it does best.

How we choose →

I'm the first client.

I run a creative agency. I built these systems for myself first, and saw how much they could do for other small and mid-sized businesses.
JOHN SCHIMPF · NEW SHIRT · newshirt.agency →

The busywork dropped sharply. The output got better. And I got time back for the work that actually needs a person. That's why I built a practice around it — a thing I use every day.

Independent research on AI-assisted knowledge work reports meaningful time savings on routine tasks. We don't claim a number for your business — every workflow is different, and we'd rather show you than promise you.

Sometimes the answer is a small tool. Sometimes it's a custom build. Sometimes it's "not yet." You'll hear it straight.

Tell us what your company wishes existed.